With SEO, much has been debated over the years of which type of content is most effective for topping Google’s rankings. Fresh content or evergreen content?
The truth of the matter is, it’s important to integrate both types of content into your website. In this blog post, we shall be talking about evergreen content.
Evergreen content by definition is content that is still relevant years after being published. Due to this, it is also capable of maintaining high search engine positions for a long amount of time, allowing your website to continually bring in traffic month after month.
In particular, evergreen content works fantastically for websites that use a blog like this one as well as content marketers, allowing them to build a consistent stream of traffic.
Let’s discuss how you can get the most out of it:
Choosing the Right Keywords and Topics
When choosing topics to write about for your content, it’s important you choose those that shall still be searched for in years to come.
Google Trends is a fantastic tool for this purpose. You can get this information at a glance to see the potential staying power of any content you create. Ideally, you are looking for subjects that will still be relevant after five years or more.
Finding keywords to do with your subject with a tool Like UberSuggest will also allow you to find the best keywords to integrate into your content further helping you to get ahead of your competition.
In general, Google and other search engines prefer longer content. For example, blog posts that reach the first page of Google for most keywords tend to have 2,000 words at least.
For this reason, when creating evergreen content, try to be as detailed as possible to be useful for other internet users. This is another metric Google and other search engines use, going hand-in-hand with the overall word count.
Keeping Things Fresh
Now, keeping things fresh sounds contradictory when talking about evergreen content, right? However, Google and other search engines like content to be refreshed.
To do this, you can edit older content to make it a little more timely and useful for audiences as time goes by. Doing so helps to keep you ahead of new competition who are probably making similar content.
Updates to older content is something Google specifically looks for. So keeping content up to date is something that can make a big difference to your rankings.
Just like someone viewing your website, search engines also look at and crawl your website in a similar fashion.
Because of this, it’s important to keep your best older content visible. Make it easy to find and not buried under hundreds of other posts and pages.
To do this, place links to your best content in the sidebars of your website or by using special widgets.
So those are our tips on how you can best make use of evergreen content. If you have any questions, feel free to drop us a message!
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